Job Seeking 2.0
As many of you know, I’m looking for employment now while my Nokia days come to an end. I thought I would post some thoughts on how you find a job in the current job market. Nevermind that I don’t have a job, I just started looking in earnest a couple of days ago. So here goes:
The first thing to get straight is that YOU are the product. Prospective employers are your customers. And as a result, you need a marketing plan. Your marketing plan must begin with the usual self-assessments which eventually lead to your main marketing vehicle — the resume. In some ways, you could almost consider your resume as the product.
Next comes the distribution problem. How do you get your resume in front of those who you wish to become your buyers? In today’s world, you get your resume and profile up on all the job boards that are relevant to your profession. However, reentering the same data over and over is such a pain. To ease your pain, use SimplyHired which is a site that will enable you to enter your resume data once and then blast it out to sites of your choosing — a real time saver. Just be sure that you get the information right because after SimplyHired does its thing, you will have to manage individual accounts at all the sites.
As an added touch, I created my own website to promote my efforts. The website serves as a visual reinforcement of my technical skills. Its well-designed, uses semantic standards-based markup, is CSS-based, and uses progressive enhancement in a couple areas to improve the user experience (printing, tag cloud AJAX). Its not an over-the-top tour de force in technology, but is just enough to impress the target audience — prospective employers and recruiters. Because some of you will go there, I readily disclaim that its been soft-launched. Expect to find minor cross-browser issue and some content yet to be provided. You techies are a tougher audience than my target audience!
So when you flip the switch on this machine, you will get assaulted with emails and opportunities. These are your customers banging on the door. To organize yourself, get a Highrise account from 37Signals. Highrise is a mini-CRM application and let’s face it, you will be talking to people, exchanging email with people, and more or less manage the sales process. Highrise is perfect for this and is free for limited use.
Once you actually start interacting with people you’ll have to get pretty savvy at determining who to spend your time with. I have received very generic requests to call recruiters and I don’t get involved further unless I am able to get a compelling story up front. Be prepared, you will also hear from people who will disregard your skills, experience, and relocation preferences entirely. I am deleting most emails on that basis alone.
So far, things are going well. I think that treating this situation like a product campaign has been beneficial. I already have some solid leads and opportunities that I’m following up on. And this is Day 3.
